What is Dirt Rich?

We believe true wealth grows from the ground up. Rich Dirt is for the builders, the grinders, the ones planting seeds now for a better tomorrow. This isn’t just a tee—it’s a mindset.

Dirt Rich isn’t just a clothing brand — it’s a lifestyle statement.It represents those who come from nothing and wear their roots with pride. Born from struggle, raised on grind, and built with raw authenticity, Dirt Rich is for the ones who found value in the mud before they ever saw a dollar.The Meaning Behind the Name“Dirt Rich” is a contradiction — and that’s the point.It flips the idea of wealth on its head. It says, “You might not have been born with money, but you were born with something deeper: grit, loyalty, and a will to rise.”

Wealth in Roots Tee

What Is Dirt Rich?

We believe true wealth grows from the ground up. Rich Dirt is for the builders, the grinders, the ones planting seeds now for a better tomorrow. This isn’t just a tee—it’s a mindset.

JULY 4TH DROP “HIDDEN RICHES” COLLECTION

This Independence Day, we’re bringing camo back with DIRT RICH energy.


4 colorways.

1 message: WEALTH IN ROOTS.

Born from the soil. Made for the streets.


🟠 Orange/White

🔴 Red/White

🟡 Yellow/White

🟢 Green/White


Camo tees built for those who hustle lowkey.

This one’s for the ones who know what it means to grow from nothing.